Friday, November 13, 2009

A twist of fate

The London Daily Telegraph online editor has a fascinating column that says: "And the longer times goes on, the more convinced I am that the internet needs newspapers."
The column ends with: "So, in a curious way, things have come full circle. Fifteen years ago, the Telegraph newspapers needed an internet site to help transform the brand image of the paper, to make it seem more modern and relevant. Now, I think, when our internet presence has made us a global brand, we need the newspaper even more to remind those readers why they value what they are reading."
Check out the full column: http://www.telegraph.co.uk/technology/6546773/Why-newspapers-are-vital-to-the-future-of-the-internet.html

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