So today Scarborough reports healthy newspaper readership. That is 74 percent of the American population read a newspaper in print or online every week: http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1004043293.
Whereas last week ABC reported a 10 percent drop in newspaper readership in 2009.
(Of course, ABC counts newspapers sold; Scarborough counts newspapers read.)
Meanwhile researcher NPD says spending on media is up 7% year over year to an average $115 per household. That includes 29 percent of households that have newspapers and 41 percent that have magazines: http://www.hollywoodreporter.com/hr/content_display/news/e3i6b92ac9c285d01765e337338f9028ec4
What news do you choose?
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