Tuesday, November 24, 2009

Can Individuated News count for circ?

You betcha.
Scott Hanson, SVP electronic & centralized audit services for the Audit Bureau of Circulations, has endorsed Individuated News home printed reports as unique editions of newspapers, which means that the reports count the same as paid and delivered editions of he daily newspaper.
Here is a transcript of the letter dated Oct. 30, 2009, referring to the tests of individuated editions of the Denver Post: "Right now, you do not need to do anything differently, we would qualify the Individuated News as a Unique Edition of the Denver Post."
So newspapers can grow their topline circulation with Indivduated News. That's great news.

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