Thursday, March 4, 2010

Forrester Research presentation at paidContent 2010

Here's the fascinating interpretation of this theorem that people don't -- and never have -- paid for content, they will pay -- and always have -- for access. So the subscription to the newspaper used to be what people paid for access, in my opinion. So that puts into a stranger-than-ever context the experiment of charging for content that paywalls online are contemplating.
Check out this SlideShare Presentation:

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