Richard Hall of Digital Technology International gave a presentation at the International Newspaper Marketing Association convention in Copenhagen which is pure individuated news, down to the estimate that individuated content would have a $.05 per person per ad value, which of course is a $50 CPM. Check the powerpoint out and enjoy.
If that link doesn't work here is the URL: http://www.slideshare.net/TomCorbett/richard-hall-3102448
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